If you had been walking down the 1700 aisle at The New York Toy Fair in February of 1997 you might have noticed a flip-flop clad guy from Chicago who’d invented an innovative, tangle-free toy parachute. He threw his parachute guy into the air over 100 times an hour to demonstrate how effective it was. Not only did he get a terrible case of parachute elbow but he sold a cargo plane full of them and launched his company, Aeromax.